PUMA CELL Endura FW18
Project: PUMA CELL Endura FW18
Category: Art Direction / Photography / Film
After first releasing in 1998, Fall / Winter 2018 saw the reintroduction of PUMA’s CELL Endura footwear model, tying in seamlessly with the sneakers 20th anniversary.
PUMA brought us in to create the ‘reveal’ image sets for their global social channels, visually reintroducing the CELL Endura to the marketplace. Focusing on CELL technologys iconic hexagon structure and it’s striking green branding, we aimed to create bold product-focused imagery that feels as timeless today as it would have when the sneaker first launched 20 years ago.
Creative Direction: Lewis Boyce + Tom Winslade
Art Direction + Design: Tom Winslade
Videography: Lewis Boyce
Photography: Jordan Green